Marketing Passive Candidates Internally as a Corporate Recruiter

Maria Booth of The Mitre Corporation discussed marketing passive candidates internally as a corporate recruiter.

"Before you start marketing passive candidates, you need to understand your internal clients business and gain their confidence and trust in you as their recruiter. For example, I had internal customers that will allow me to schedule a candidate without their review of the resume. This is were you need to get with your clients, then selling a passive candidate is no problem. You must know what type of candidate would they consider a strategic hire? What of the skills, education, etc?

Your internal customer must feel that you are a business partner and you understand what they do. If you do not know their business right now, ask them to teach you what is it that they do. Tell them to help you help them."